Police have named the man killed in a Bay of Plenty crash on Sunday.

He was Bharatbhai Patel, 51-year-old.

Mr Patel was from a Rotorua address, police said in a statement this morning.

The man was the sole occupant of a car that had been travelling along Dun Rd, also known as the Kaingaroa straights, towards State Highway 38 when it lost control, left the road and hit a tree.

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The Rotorua Fire Brigade was using the jaws of life to cut the man's body from the car.

A Rotorua Daily Post reporter at the scene said the blue car was wrapped around the tree and the vehicle was in several pieces

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