Dogs donned in pink, men sporting tutu skirts, and women parading feather boas, sparkly tridents and angel wings filled the streets to raise awareness for a good cause.
Thousands of local supporters joined forces in the fight against breast cancer at the annual Rotorua Pink Walk.
The popular event took place yesterday evening raising money for local people with breast cancer, as well as celebrating those who have, or are fighting, the disease.
Festivities started at the Village Green with food, drink and entertainment on site before the walk began.
Rotorua Breast Cancer Trust chairwoman Sue Winters said the walk had received double the online registrations it had last year.
"We are really happy with how many people chose to register online as it makes the whole event run smoother. In the last couple of years we've had between 1800 and 2000 participants so we are feeling positive about this year."
The format of the walk was much the same as previous ones following a 3.5km easily accessible flat route.
Mrs Winters said there would be plenty of spot prizes plus prizes for best dressed competitors and best decorated bra.
She said for many people taking part or observing, the event could be "really emotional".
"For some people, they will be walking alongside a person who has fought cancer and for others they could be remembering somebody who lost their fight with cancer so it can definitely be an emotional experience."
John Paul College student Leigh Phelan, 16, said it was her third time doing the walk.
"I keep doing it because it is a fun way to raise awareness for a serious cause that affects a lot of people."
Leigh said it was important for people to know breast cancer did not just affect older women.
"Being a young person myself I think it is important for women to realise that breast cancer is not something reserved for women in their 40s and 50s, it can affect you at any age."
The Pink Walk is the Rotorua Breast Cancer Trust's primary fundraiser and all money raised goes to supporting the cause in Rotorua.