They've screened more than 400 times on primetime television and have proved a huge hit with visitors and industry pundits.
Destination Rotorua Marketing's "Famously Rotorua" television advertising campaign, featuring homegrown star in the making Te Rina West, has hit all the right notes after its official release in late September.
Since then, the ads have played more than 400 times on primetime television, on TV1, TV3, Prime, the Living Channel and Maori Television.
They have also been played during a number of recent All Black test matches on Sky Sport.
TV1 Seven Sharp presenter Alison Mau was obviously taken with the commercials and their young star.
"Who is the girl on the new ads for Rotorua tourism? She's great!" she commented on social media website Twitter.
Ms Mau went on to say she could not believe Miss West was just 14 years old.
"She's so young! Pretty exciting to see talent like that," she said.
Destination Rotorua Marketing consumer marketing manager Brenna Townshend said in its first week the commercial was named as one of the top five ads of the week by Stop Press and was linked to industry website bestadsontv.com.
Mrs Townshend said the television commercial was just one of many initiatives put in place by Destination Rotorua to boost the city's image around New Zealand and the world.
This included ongoing upgrades of their website and Facebook page - which has seen a 60 per cent increase in traffic since the campaign started - and a domestic print marketing initiative.
She said funding for the campaign was key to its future with the district council committing $300,000 this financial year along with more than $400,000 coming from local tourism operators.
"And there are plenty more who want to get on board. Without that input from the industry we would never have got there."
Their goal is to spend about $1.5 million to heavily promote the region in the next three to five years.
James Fitzgerald, director of one of Rotorua's newest and most popular tourist attractions, Rotorua Canopy Tours, said it was still too early to tell if the commercials had boosted visitor numbers, but was impressed with the overall campaign.