The man killed when his car hit a tree early yesterday has been named by police as Ryan Neil Thrush, 33, of Mangakakahi, Rotorua.
Mr Thrush was on his way home from work in security when he crashed about 5.20am on Hamurana Rd.
Rotorua police Senior Sergeant Brendon Keenan said early indications were that Mr Thrush was distracted.
"He's gone on to the grass for a few metres, then back on to the road," Mr Keenan said. "He has over-corrected and slid off into a tree."
Mr Keenan said the tree was reasonably large and the trunk was near horizontal to the ground. The car, a black Nissan stationwagon, had gone almost underneath it. He said alcohol and speed were not factors.
Emergency services were called to the scene, between Te Waerenga Rd and State Highway 33.
Mr Thrush was cut from his car by firefighters. Mr Keenan said a passing motorist was first on the scene and disconnected the horn, which had been stuck on impact.
Hamurana Rd was closed for around four hours to allow police to conduct a scene examination.
Meanwhile, the death of Marion Scott, killed when the ute she was driving rolled and landed on its side on SH30, near Whirinaki Valley Rd, on May 31, has been withdrawn from the road toll.
Mr Keenan said the coroner had ruled Mrs Scott had died from a medical condition.