Rotorua has won the rights to host the National Brass Band Championships in 2015, which is expected to bring thousands of visitors to the city.
Rotorua has beat off strong competition from Auckland's North Shore to host the competition in the first week of the July school holidays.
It will be at the Rotorua Convention Centre and is expected to bring about 2000 visitors to the city.
President of Waikato/Bay of Plenty Brass Bands Association Stephen Clayton presented the bid to the executive of the New Zealand Brass Bands Association in Wellington this month with help from Destination Rotorua Marketing's Rotorua Convention Bureau (RCB).
RCB conference and incentives manager Denise Siviter said it was exciting to receive confirmation the bid had been successful.
"We provided Stephen with a PowerPoint presentation showcasing local infrastructure available for such an event, and supplied him with brochures and unique Rotorua gifts for presentation to committee members.
"Around 30 bands each with 30 members plus their supporters and families will be in the city for the brass bands competition, so the flow-on impact on the local economy is immense," she said.
"These families will be staying in local accommodation, frequenting local cafes, restaurants and retail stores, and many will check out the city's activities and attractions.
"Everyone benefits, including our Waikato and Bay of Plenty bands who will share proceeds from the event."
Mr Clayton said it was a huge honour to host the National Brass Band Championships and he was hopeful the event would also attract bands from Australia.
"It's going to be a huge undertaking but national contests have been hosted in Rotorua before in 1995 and 2003, and a few of the people involved in the organisation of those events are still involved to share their experience," he said.