Rotorua's Salvation Army foodbank has handed out between 50 and 102 parcels a month this year to struggling families.
The Daily Post today launches its Christmas Appeal for the Salvation Army foodbank with a pledge of $1000.
Captain Brian Martin of the Salvation Army said without the proceeds from The Daily Post Christmas Appeal last year it would have been difficult for them to give out the amount of food they have this year.
Between July 1 last year and June 30 this year, the foodbank gave out 866 food parcels. Last month they gave out 72 parcels. They had 15 new clients and so far this month they have had at least seven new clients.
Mr Martin said they had seen a lot of people this year who had lost their jobs with the reduced seasonal work with the the kiwifruit vine-killing disease Psa-V and jobs going at the sawmill in Kawerau.
People had also lost jobs as the result of businesses downsizing.
He said thanks to the generosity of people during last year's appeal the foodbank had remained stocked for several months after the appeal and they were able to buy items like vegetables for food parcels which they had previously not been able to.
Mr Martin said the food was running out and it was wonderful the foodbank had been chosen for the appeal.
He said the people of Rotorua were extremely generous last year and he hoped that would be the case this year.
He encouraged people to dig deep and to think about those who were struggling due to unforeseen circumstances.
"Each us never knows when we will need the Salvation Army [foodbank].''
Donations to The Daily Post Christmas Appeal for the Salvation Army foodbank can be made at our office in Hinemoa St between 8am and 5pm weekdays. People can donate money or non-perishable food. Food donations can also be made at the Salvation Army's Community Ministries at Community House on Haupapa St. If your school, church, business, organisation or you as an individual are organising a can drive or fundraising event, let us know by contacting reporter Abigail Hartevelt, ph (07) 348 6199 ext 57049 or email email@example.com.