Emergency services have been called to a serious two-car crash on State Highway 2 in between Central Hawke's Bay and Hastings.

The collision occurred on SH2 near Te Hauke, about 3km from Colin White Rd, a police spokesman said. Police were called at 3.47pm.

Two cars appeared to have collided and a number of people were trapped, he said. Injuries were unknown at this stage.

A st Johns Ambulance spokesperson said they were called on scene but said it was most likely no transport would be required.

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The Lowe Corporation Rescue Helicopter attended but was turned away.

A police spokesman said the road was clear as at 4.50pm.