A man has been seriously injured after getting caught in a hay baler at Tiger Hill Farm in Omakau, Central Otago.

Senior Constable Darren Cox of Omakau Police said emergency services were called around 1.30pm to the farm, which is on Devonshire Rd.

The man is a 21-year-old Omakau local, Cox said.

"He was cut free by fire staff and flown by rescue helicopter to Dunedin Hospital with serious leg injuries, although his condition is not believed to be life threatening.

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"Worksafe NZ have been advised and will continue investigations into this matter."