Police have located a nine-year-old boy who went missing this morning in Hastings, wearing a shark onesie.

Nine-year-old Blair Crabtree was reported missing from his home on Outram Rd, Akina, Hastings this morning, Hawkes Bay police say.

He was seen on the footpath of Heretaunga St/Willowpark Rd at 5.15am, wearing a grey shark onesie.

Police have been making enquiries all day and say he has now been found safe and well.

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"Police would like to thank the community for being supportive and for offering helpful and kind comments on social media," they said in a statement.