Two people have been injured, one seriously, after rolling a quad bike in the Far North late this afternoon.

St John Ambulance could not be contacted, but a police spokeswoman confirmed one person had been seriously injured. A second person had moderate injuries, but she did not have any other details.

Northern Fire Communications' shift manager Paul Radden said a rescue helicopter was on the way to the incident at Wreck Bay Rd in Ahipara, 17 kilometres south-west of Kaitaia.

Firefighters had been told the quad bike had rolled, but he knew little more than that, Radden said.

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Emergency services were alerted at 4.20pm, and firefighters had come across another motorcycle crash on their way to the scene, he said.

One person suffered minor injuries in that crash.