A motorcyclist has died in a crash with a car on State Highway 25, south of Tairua, this afternoon.

The crash happened shortly before 3.30pm on a rural section of the highway between Tairua and Whangamata, in the Waikato District.

The occupants of the car were not injured.

State Highway 25 has been closed between the intersection with SH25A and Opoutere Road.

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Diversions are in place.

The Serious Crash Unit has been notified.