Police have revealed details of a "terrifying" armed robbery at a Tauranga bar in which two masked men held a gun to the head of a lone bar worker and tied her hands behind her back.

Tauranga police have released images of people they believe could help in their investigations.

About 1am Tuesday, two men forced their way into Cheers Tavern at Owens Pl by breaking through a front window.

Detective Sergeant Craig Rawlinson of Tauranga CIB said the sole worker in the bar was forced at gunpoint across the tavern and on to the floor where she was bound with her hands behind her back.

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The offenders then took a sum of cash before running from the bar, leaving the worker still bound on the floor, Mr Rawlinson said.

They ran across a disused industrial area, crossed State Highway 29A, and headed in the direction of Truman Lane, beside Baypark Stadium, he said.

"This was a terrifying encounter for the victim, being led with a firearm against the back of her head and bound with her hands behind her back," said Mr Rawlinson.

Both the males in the CCTV images wore balaclavas.

Mr Rawlinson said the first man they would like to speak to was of medium build and wore dark jeans and a black hooded top. The second man is taller, of a heavy build and was wearing dark pants and a blue T-shirt over a grey hooded top.

Mr Rawlinson said the men should not be approached.

Police ask that anyone who might be able to identify these men, or saw anything suspicious in the area at that time, contact Tauranga Police immediately on 07 577 4300.

Information can also be provided anonymously via Crimestoppers on 0800 555 111.