Outdoor clothing store Kathmandu's Christchurch store was ram-raided overnight.
Police say a vehicle smashed through the glass front door of the Madras St store just after 5am.
"Clothing items were found strewn across the footpath and it's understood some clothing items have been taken," a police spokesman said.
A forensic scene examination is being done today.
"Initial indications are that a white vehicle was driven against the doors of the shop," the spokesman added.
Anyone with information is asked to contact Christchurch Police on (03) 363 7400, or anonymously via Crimestoppers on 0800 555 111.
The new store was only opened in the rebuilding post-earthquake city centre in June this year. Kathmandu's first New Zealand store was launched in Christchurch in 1991.
Thieves also ram-raided well-known Christchurch sports store Anderson & Hill Sportspower this mnonth and stole All Blacks clothing and other branded gear.