A woman has died in a head-on crash in heavy rain near Whangarei this afternoon.

Two vehicles collided on State Highway 14 near the intersection with Kara Rd about 4.40pm.

A police spokesman said a woman driving towards the city died at the scene.

The female driver of the other vehicle, which was heading to Dargaville, was taken to Whangarei Hospital in a serious condition.

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The crash followed a head-on collision on State Highway 10, just south of Kaeo, about 12.30pm in which four persons were seriously injured.

Police are appealing to witnesses of the Whangarei crash to contact their local police station.