How do you make a Kiwi? Take a big dollop of friendliness, a generous pour of pride, a huge lump of a "can-do" attitude, a healthy dose of passion for the environment and equal parts of determination.
But if you're hoping to make an Aucklander specifically, the recipe is a little different, new research has found.
Ahead of Waitangi Day, Colmar Brunton has released survey data about how New Zealanders perceive the attributes and beliefs that shape our country and what it means to be a Kiwi.
The consumer research company asked more than 1000 New Zealanders -- 25 per cent of whom were born overseas -- via an online questionnaire which qualities they thought best reflected their identity as a Kiwi and what made them most proud of their country.
It found those living in Auckland were a little different from the rest of the country. They're more likely to see themselves as outdoorsy, innovative and be proud of the country's cultural diversity. But they think of themselves as a little less friendly.
Aucklanders also care about the environment 8 per cent more than Kiwis generally, the firm's chief executive Jacqueline Farman said.
"What is a little surprising is that even among those born in New Zealand, Aucklanders are slightly less likely than others to strongly identify themselves as Kiwis," she said.
However, Aucklanders are 4 per cent more proud of the country's cultural diversity.
It also seem Aucklanders want to live in the big city -- 55 per cent would stay put if cost of living and employment opportunities were equal throughout the country. But only 14 per cent of those living elsewhere in New Zealand would move to the big smoke.
And the biggest barrier to New Zealand's success? Kiwis think it's the high cost of living, especially in Auckland where 60 per cent see this as holding the long white cloud back from its full potential.
What makes a Kiwi?
Percentage who see a quality as reflecting their identity as a New Zealander:
Friendly - 79 per cent
Proud - 74 per cent
Can-do attitude - 73 per cent
Care about the environment - 68 per cent
Easygoing/ laid-back - 67 per cent
Determined - 67 per cent
Outdoorsy - 64 per cent
Versatile - 63 per cent
Open minded - 61 per cent
Innovative - 60 per cent
What doesn't make a Kiwi?
Intellectual - 45 per cent
Sophisticated - 14 per cent
What are we most proud of?
Natural beauty - 90 per cent
Easy access to various outdoor pursuits - 84 per cent
Can-do attitude - 71 per cent
Laid-back lifestyle - 68 per cent
Sports achievements - 68 per cent
It's safe - 58 per cent
Equality - 56 per cent
Cultural diversity - 50 per cent
Culture - 48 per cent
Progressive and liberal thinking - 44 per cent
Biggest barriers to New Zealand's success
High cost of living - 53 per cent
Reliance on welfare - 48 per cent
Wide gap in wages - 47 per cent
The Government/ politicians - 41 per cent
Negative attitude towards change - 37 per cent
Lack of job opportunities - 33 per cent
Geographic isolation - 30 per cent
Small population - 30 per cent
Tall poppy syndrome - 29 per cent
Economy - 28 per cent
Lack of self-confidence - 16 per cent
Lack-back attitude - 11 per cent
Most recognised Kiwi hero
Sir Edmund Hilary - 30 per cent
Peter Jackson - 15 per cent
Helen Clark - 14 per cent
Sir Ernest Rutherford - 9 per cent
Kate Sheppard - 6 per cent
John Key - 6 per cent
Richie McCaw - 6 per cent
Sire Peter Blake - 3 per cent
Lorde - 3 per cent