Drivers are being warned to 'look out for kids' on the eve of Road Safety Week.
The annual road safety awareness drive starts tomorrow, and the emphasis this year will be on children, described by Associate Transport Minister Craig Foss as "our most vulnerable road users".
"This year's theme - Look out for kids - is a reminder to all road users to slow down and take extra care around schools, parks and playgrounds," Mr Foss said.
"Very young children are especially vulnerable on our roads, especially when walking or cycling. In the car, appropriate child restraints are a must.
"Too many children and young people die on our roads. We all have a role to play in keeping them safe."
To support Road Safety Week 2015 the police have organised 'Giant Walks' in Auckland, Wellington, Christchurch and Hastings. The walks are aimed at getting schools, community groups and other organisations out to remind drivers to look out for children and slow down around schools and residential areas.
Road Safety Week starts tomorrow and ends May 10. For more information visit: www.brake.org.nz/roadsafetyweek