Bruce Walton knows the pain of losing someone in a car crash and thinks all road users would behave differently if they had seen first-hand the trauma such accidents caused.
The 41-year-old's father died in a car crash 15 years ago and he can't believe the attitude of many drivers, particularly towards cyclists. That was evident in the comments he read online after the death of John Tangiia, 37, who died after a collision with a truck in Parnell last week.
"That's the thing that disappoints me ... It was all about the truck having the green [light] - and there's no disputing that - but I find it tragic that people could be so uncaring, so quick to point the finger at cyclists because [he] made an error of judgment and obviously was not an experienced cyclist ... But all people care about is it wasn't the truck driver's fault."
Mr Walton has been cycling for 16 years and hasn't seen much improvement in attitudes in that time.
"Creating segregation between cars, bike lanes and pedestrians doesn't really help as it reinforces that bikes shouldn't be on the roads," he said.
"What needs to change is attitudes - people need to understand it's not the end of the world for a bike to be on the road."
He wishes motorists could see it from a cyclist's perspective.
"Car drivers have their own improvements to make before pointing the finger at cyclists. All I ask is that people share and look after each other."