Gisborne campers are being asked to shed their inhibitions today.
A new attempt is being made on the world record for the number of people skinny dipping in once place at one time.
The togs come off at Midway Beach this afternoon.
Festival organiser Toby Burrows is confident there'll be enough volunteers.
"We've got 14,000 campers camping right on the beachfront so it's really hard to gauge but I think the world record's 413, so hoping to get well over that."
Mr Burrows says plenty of people have been swimming, so cold water isn't looking like it'll be a deterrent.