Three Playboy bunnies will be helping a New Zealand men's clothing company turn up the heat for its summer range.
Hallenstein Brothers general manager Glenn Hunter said three Playmates would launch the company's summer campaign next month.
He said that after years of casual dressing, Kiwi men were learning to embrace the power of the suit.
"They know that dressing up helps get them a job, impress women, and get what they want."
Tiffany Toth (Miss September 2011), Jessa Hinton (Miss July 2011) and Heather Knox (Miss January 2012) will host a 60s themed cocktail party on November 13 for 150 invited guests.