The Ngapuhi Festival will be held in Whangarei next year instead of at its usual home Kaikohe - where the event has been held for the past 12 years.
The biennial festival is a celebration of culture, kai, and music that boosts the local economy by millions of dollars.
It brings about 30,000 to 40,000 people to the small town of Kaikohe - where the event has been held since 2005, except in 2011 when it was held in Auckland.
But next year the free event will be held at Toll Stadium on Saturday, January 27.
Organisers did not respond by edition time yesterday.
Mark Anderson, chairman of the Kaikohe Business Association, said it was not really up to them to decide where the festival was held, but having it in Kaikohe had a positive economic impact on the community.
"If they wanted to have the most positive economic impact on the population that needs it most, it would be a motivating factor to have it in Kaikohe, rather than the larger population base," he said.
A Far North District Council document estimated the 2016 Ngapuhi Festival would have pumped $5.1m in to the economy.
Last year's festival, held at Northland College, was attended by more than 32,000 people and brought some of Aotearoa's top entertainers to Kaikohe, including Troy Kingi, Ranea Aperahama, Dennis Marsh, Nyssa Collins, Brendon T & the Vibes and Whenua Patuwai.