A Whangarei social media consultant has been announced as a speaker at the upcoming Social Media Conference NZ in Auckland.
The conference features a line-up of national and international experts.
Run by the Online Business Academy, this Friday's event is New Zealand's largest social media conference and will focus on innovation and use of Twitter, Facebook, Instagram, live streaming and websites.
The Onerahi-based owner of social media consultancy Liked Media, Philippa Mannagh has been invited back for a second year, and will be teaching people how to best use Facebook for business and sharing their story online.
"There has been such a big movement online and it's hard for people to keep up. More than ever, it's about sharing who you are and what you stand for.
"It's not about promoting your services and products in everyone's news feeds, people are demanding to get to know the business owner and form a relationship with them first, through their story," Ms Mannagh said.
"People want to know your journey, so they can trust and respect you before they do business with you."
In Northland, Ms Mannagh has led the Te Are Oranga, Let's Make A Change social media campaign on methamphetamine.
Alongside the Northland District Health Board and the New Zealand Police, this was a new initiative for communicating the strong message to reach our hurting communities.
The first music video post reached 27,602 in the first week on the NDHB community page alone.
Ms Mannagh said it was encouraging to see how many companies are embracing social media now in Northland, unlike five years ago when she started her own business page.
"It felt like I was the first person on an empty dance floor. The music was kicking but I was dancing alone! Now social media is a necessary tool to communicate with others."