They may be small in number, but they want to start a big conversation.
The five members of the Whangarei Heads Girl Guides group want to see more promotion of women's sport and female sporting role models.
Whangarei Heads School students Elsa Buckley, Elliott Crosdale, Star Rose, Maisie Ulenberg and Skyla Lord believe there is no fairness and equality among the genders for advertising and sponsorship.
The girls all participate in various sports including football, turbo touch, surf lifesaving, gymnastics and horse riding.
Leader Sue Drake said starting the conversation was part of the Global Exploration Badge they are working on.
"They had to send something to decision makers to ask for change in society."
She said they talked about a lot of different things, but settled on the representation of women's sport issue.
"We decided women's sport wasn't advertised enough. We all know the All Blacks but we don't know a lot of the others.
So the girls sent a letter to the Northern Advocate, Seven Sharp, a host of NZ sports trusts and created posters to make people think. They are planning a letter to Sky TV.
The girls, aged between 10 and 12, used the Women's Rugby World Cup which starts in August, as a prime example.
They started out researching the topic with a simple "women's sport" Google search and discovered the event.
Miss Buckley said they feel like nobody knows about the women's world cup, in comparison to when the men's rugby world cup was approaching.
"It's a big event, it's kind of sad."
Miss Ulenberg said it is tough for people who don't have Sky.
"I play netball and I don't really know who plays netball. I don't have Sky and I don't know when they are on."
They said people only get coverage when they make it to the top.
"I see the Olympics, Burghley and Badminton but I don't see anything other than that, even one step below," Miss Buckley said.
In contrast, she said they have men's rugby coverage down to lower levels but they don't have women's.
Miss Rose said it is "not as easy as saying women's sport needs to be advertised more" but believes it needs to start with sponsorship.