A man has died in a single-car crash in Ahipara, south east of Kaitaia after he was ejected from the car and the vehicle landed on top of him, police said.

According to police 42-year-old Cassius John Smith, from Whangarei, died when he lost control of his car at Pukepoto shortly before 5pm on Thursday. Police said Mr Smith was thrown from the vehicle, which then landed on top of him.

The car had travelled "well off the road" near the bridge east of Brass Rd, coming to rest in a paddock, a spokeswoman said. A St John ambulance and two fire crews attended but Mr Smith died at the scene. The Serious Crash unit is investigating.

Emergency services were called to the scene of the crash, about 4.45pm on Thursday. The death brings the region's road toll to 26 this year, compared to 22 for the whole of 2015.

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A St John Ambulance spokesman said one ambulance was dispatched.

Northern fire service communications shift manager Megan Ruru said two trucks arrived at the scene at 4.53pm. Diversions were in put place while the scene was cleared and investigations conducted.