A Northland museum which was founded on the massive destruction of kauri forests is now a world leader when it comes to off-setting that deep carbon footprint.
The Kauri Museum at Matakohe is cutting its carbon emissions and growing a future, by planting trees - kauri trees, of course.
The programme has just earned it a national museum award, after a year ago seeing it become the first museum in the world to be certified as carbon neutral.
Chief executive Betty Nelley said the museum can now answer "with integrity" when concerns are raised about the former exploitation and loss of the kauri forests.
Last week the Kauri Museum won the Project Achievement Award for Innovation/Environment/Technology at the Museums Aotearoa Awards, 2013, in Hamilton.
The award is presented for an outstanding innovative project that contributes to best practice in the museum sector. Along with the recognition, it offers a $2000 sponsored prize from National Services Te Paerangi Te Papa.
The museum gained CarboNZero certification last year. Ms Nelley said its programme - which includes slashing how much energy it uses - went much deeper than being a "greenwash".
"In my opinion, there is no longer a debate about sustainability. In the present climate, or should I say the new normal, we all need reduced costs and efficient use of resources by being leaner and meaner. We saw this as a networking opportunity for new business and appealing to a wider international customer base to expand our markets."