Christmas and Boxing Day sales shoppers in Northland boosted cancer charity Project Promise by an impressive $54,784 by shopping at The Warehouse stores from the North Shore to Kaitaia.
From December 16 until December 31 last year, all branches of The Warehouse from North Shore to Kaitaia ran a donate-a-dollar campaign, asking shoppers to add a dollar to their bill at the checkout, which was donated to Project Promise.
Project Promise, the brainchild of the Northland Community Foundation, aims to raise $3 million to build a new cancer treatment unit at Whangarei Hospital. The unit will make life easier for many Northland cancer patients, although some will still have to travel to Auckland for some treatments, including radiotherapy.
Iain Cooper, store manager of The Warehouse in Whangarei, said the company's stores raised $54,784 from donations from its generous customers.
"We are passionate about community initiatives and decided to support Project Promise based on their clear contribution to enhance the lives of families in our community. Too many people are affected either directly or indirectly by cancer and the money raised through our Northland and North Auckland stores contributes to Project Promise's goal to build a new oncology unit in Northland," Mr Cooper said.
He said the customer response to the fundraising drive was fantastic.
Shopper Susan Murphy of Red Beach donated in both Silverdale and Albany, and said having family in Northland she knew what a fantastic cause Project Promise is.
"It made me feel really good at that time of year knowing that my contribution would help in some way," Ms Murphy said.
Liz Woodward, manager of the Northland Community Foundation, said Project Promise was extremely grateful for the support of The Warehouse.
"It just goes to show that when we all come together, something as small as a dollar can make such a huge difference," Ms Woodward said.
Project Promise has now reached $1.75million.