It's ArtBeat's sweet 16th this weekend, and it's celebrating by doing things a little differently.
"This year I've tried to rark it up by breaking it into zones," says new event co-ordinator Juanita Cleaver, who previously founded Channel North television.
"This has enabled me to seek sponsorship on the zones, for example NorthTec is the sponsor of the main stage zone, and we have initiated a relationship with NorthTec art students," she said. Some NorthTec arts students will be recreating artistic interpretations of the brands or logos of sponsors of the certain zones in Cafler Park, she said.
Hamish Oakley-Browne is responsible for the main stage, and is currently working on his artistic interpretation of the NorthTec "globe".
"The NorthTec symbol is about the kete of knowledge, and in the myth Tane decided to climb up to the heavens to seek the baskets of knowledge," Mr Oakley-Browne said.
"So I wanted to make a planetary object that's also festive," the second year Applied Arts degree student said.
His globes have been created with crepe paper, PVA glue and wire, and the delicate detail "has taken longer than I initially figured", he said.
Ms Cleaver said it had been excellent to be able to utilise NorthTec students.
"I am hoping this relationship will carry on."
The ArtBeat zones and sponsors are: the mainstage zone sponsored by NorthTec, the fairy grotto or children zone sponsored by Arthurs Emporium, the interactive art zone sponsored by Resene, the digital art zone in the Old Museum featuring Channel North TV at NorthTec digital media students and the Kai corner which is the food zone, she said.
"I'm trying to make it as much like a festival as possible."
ArtBeat will also feature performances from Northland Youth Theatre and Whangarei Youth Music orchestra, she said.
For more information contact Juanita Cleaver on 022-1743511 or email@example.com.