A programme funded mostly out of one woman's pocket since it began providing meals for schoolchildren in 2011, will make its debut in Northland this week.
Kids Kai Time is run by Michelle McArthur, a former businesswoman from Masterton who launched the programme in a bid to deal with the "astounding issue" of child poverty.
"My plan wholly as a charity is to have communities where children and their families are nourished and educated, and also empowered to make healthier and safer choices in order to reach their full potential," she said.
With the backing of Super Rugby rugby teams, Ms McArthur has orchestrated 10 Kids Kai Time breakfasts in schools around Wairarapa and Auckland.
Blues players will be serving up a low sodium and low sugar breakfast and lunch for the students at Te Kura o Otangarei tomorrow, as well as helping educate the youngsters about oral hygiene and road safety.
All students will go home with a toothbrush and toothpaste.
The Bank St branch of the Bank of New Zealand in Whangarei has agreed to support Kids Kai Time by selling fundraising wristbands. The bands fetch $3 each.
Initially the breakfasts have been supplied when funds have been available, but she is committed to providing the meals regularly for children nationally.
If you think you can help, get in touch with Michelle McArthur at email@example.com.