Around 4000 attendees, 80 portaloos, 79 kW of sound and thousands of dollars pumped into the local economy - this weekend's inaugural Honey-Jam Festival in Kerikeri looks set to have the sound and numbers to rival any music festival in the country.
Legendary Kiwi funk-pop-rockers Supergroove headline the two-day festival, alongside Batucada Sound Machine, The Nudge, Jamie McDell, Whangaroa reggae band 1814 and a host of other acts on Saturday and Sunday.
Festival organiser Toby Garland grew up in Kerikeri, and is now back in his home town after 20 years in France. He said the Honey-Jam could become a mini Montreux, a music festival in Switzerland now in its 46th year.
The festival will potentially inject around $1 million into the local economy. Close to 4000 Northland and out-of-region visitors are expected, and Mr Garland said research by the Far North District Council suggested each visitor would be worth $370 to the region.
Local contractors and suppliers had been employed as much as possible, Mr Garland said.
The infrastructure for the festival has had to be built, and that meant carving a road out of farmland from Te Kowhai Point Rd to the festival site and putting in fencing.
"We need the sound stages built, generators to supply electricity, caterers and catering equipment, table and chairs, several marquees and lots of portaloos and these have all been supplied locally. Water has to be trucked in and a container carrying 15,000 litres will be available initially and can be rapidly refilled," Mr Garland said.
The festival, at Te Kowhai Point Farm on Redcliffs Rd, is on a compact site with accessible facilities. A camping area for people who want to stay overnight is available for $10 per person.
"There will be no walking for miles from stage to stage, no endless queues for food or drinks or, very importantly, the toilets. It's a boutique music festival in every way and designed for adults and children to enjoy."
A ballpark figure was that local businesses would benefit by about $200,000. That didn't include 20 or so food and craft stall-holders who would be open for business at the festival as well.
The festival kicks off at 11am on Saturday and finishes at 6pm on Sunday. Go to the website www.thehoneyjam.co.nz for information and tickets.