It's ginger, it's dreadlocked, it's eight years old and half a metre long and its days are numbered.
Kerikeri man Andrew Taylor, also known as the Gingerbeard Man, has been cultivating his beard since the age of 17.
The kiwifruit orchard manager felt it was time to put his facial hair to work for a good cause and, after finding the Leukaemia and Blood Foundation received no Government funding, signed up for Shave for a Cure.
Mr Taylor's target is a hefty $50,000, which he hopes to reach through donations and a raffle.
All prizes in the raffle have been donated and include a top prize of a 12,000ft skydive with Skydive Zone Bay of Islands, a ride in a Team Dilusi rally car and a Swanair trial flight.
Mr Taylor concedes losing his trademark dread-beard will be hard. He hasn't seen his face since his teens and pre-growth photos are scarce, so he can't remember what he looks like.
That will be revealed at 9.30am on July 16. Kerikeri barber Stephen Timings will be wielding the clippers.
Raffle tickets are $7 (or five for $30) from Auto One on Hobson Ave, Kerikeri; BP in Kerikeri and Waipapa; and The Italians on Kerikeri Rd. To donate or read an update go to www.shaveforacure.co.nz, click on 'Shavee' and search for 'Andrew Taylor'.