In the midst of turbulent weeks for the aviation sector, Air New Zealand has launched a business-class advertising campaign.
In "Make Yourself Comfortable", from Colenso, a group of corporate figures introduce the viewer to schedules, the Koru Club, valet parking and other perks the well-heeled can take advantage of through the airline.
Chief executive Gary Toomey says it is important to communicate Air New Zealand's key differences to customers - even if those customers have nothing to compare them with, presumably.
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