Staff at the high-society magazine Tatler are in mourning after their in-house dachshund came to a grisly end, killed by the office revolving doors.
Alan TBH Plumptre, a hound often ferried in the best designer handbags, was doted on at the monthly publication and had gathered 2500 followers to his own Twitter account.
Eyewitnesses said that Alan's last hour was spent outdoors, taking a walk with a Tatler underling.
When the dog approached the revolving door at Vogue House, he saw a man walking through and bolted towards him. Alan tried to rush through the revolving doors but got his neck caught. The male worker also became stuck in the door.
Two fire engines rushed to the plush Hanover Square offices, where onlookers crowded round the accident scene.
A team of 10 firefighters freed the man. However they could not save Alan, who was pronounced dead at the scene.
Publishers Conde Nast denied reports that Alan was decapitated. Jennifer George, who owned the dog and is editor's assistant at Tatler, tweeted: "Yesterday my tiny much loved man Alan passed away in a tragic accident.
"Thank you to all that were there to help, all the kind wishes and all who followed @TatlerAlan."
Jeremy Vine, the BBC presenter, said: "How can someone shut a revolving door on a dachshund? Dachshunds must not be allowed to use revolving doors under any circumstances."