nzherald.co.nz

Sam Judd: The new entrepreneurs

By Sam Judd
5:30 AM Sunday Nov 18, 2012
Festival of the Future. Photo / Mark Tantrum

Festival of the Future. Photo / Mark Tantrum

There is a breed of thinking that is gaining momentum on ways to tackle environmental and social challenges.

Termed 'social entrepreneurship' it encompasses the traditional capitalist way of reaching out to markets with a business-driven approach, but incorporates something good either for the environment or socially.

Although this concept is far from new, it is clear that more and more ultra-connected young people want to support businesses and organisations that deliver positive outcomes to communities at the same time as making money.

There is evidence of this change happening everywhere - the success of the Fair Trade movement is a prime example.

This weekend a large crowd has descended on our national museum for the Festival for the Future where young people are inspired by social entrepreneurs and given tools to succeed in whatever makes them passionate. Big public institutions like Massey University and the Ministry of Business, Innovation and Employment (among others) are supporting the concept and the fact that it has sold out proves the growing momentum in this field.

We now have a school for social innovation and Auckland Council has even employed an advisor on social entrepreneurship.

But as the late Sir Peter Blake said: "Having vision is not enough. Change comes through realising the vision and turning it into a reality. It is easy to espouse worthy goals, values and policies; the hard part is implementation."

The term 'entrepreneur' is rooted in the concept of implementation. There are a great number of ideas flowing around out there on how we can improve our environment, but still few that get enough traction to make change happen on a large scale. Those who just flap around like a free-range chicken, only networking with other like-minded people, will never change the mainstream population unless they can branch outside of their organic comfort zones.

There are also many in this field that rely on tax or ratepayer money to survive, which does not sit well with the concept of entrepreneurship.

But then we come across the exceptions such as Pat Shepherd , Guy Ryan and Sam Johnson (to name a few) who manage to use their passion to fuel change. These are the true breed of 'social entrepreneurs'. Their achievements are considerable and their ability to encourage change is infectious.

What gives me hope is that events like the Festival for the Future are helping young passionate people to explain to the world how their good ideas fit within the core concept of change for the better: something that improves the economy at the same time as social or environmental outcomes.

By Sam Judd
David L (Auckland Central) | 11:10AM Sunday, 18 Nov 2012
Oh oh ...here we go again!

The next generation of bright stars - like the Allan Hawkins and Bruce Judge of the 1980s, the Eric Watsons of the 1990s and the Nigel McKennas of the 2000s.

All built around media hype created by the PR machine.

They get rich while the general population adore them until they realize their money is gone.
robin paulson () | 02:40PM Sunday, 18 Nov 2012
This article is somewhat confused, and shows a lack of understanding of how capitalist enterprise works. The only way to make profit as a capitalist is to exploit your workers - buy their labour for less than its market value, then sell if for a higher price.

The difference is profit, and represents an exploitation of the employees. The 'entrepreneur' does nothing of any actual value, and exists in a parasitical relationship with workers.

So, to suggest there is the possibility of "something good either for the environment or socially" is wrong, exploitation is bad, no matter how you dress it up.

The question is, how you can you buy labour for less than its worth? Well, there is huge unemployment, so people are desperate for jobs and will take anything they can get, even if the boss comes out better off than them.
JGlass () | 09:24AM Monday, 19 Nov 2012
Awesome - I think Carl Marx had very similar ideas of 'entrepreneurship' Mr Judd. Stalin almost perfected them. And we are only a few steps away.

When you make young Kiwis pay $30,000 for an 'education' that teaches them we still live in a 'free market democracy' and then when they come out there are no jobs due to the fact that we are in fact already a communist, banker run 'democraship' - then we create a new industry such as the one your describing for all these unemployable 'entrepreneurs'. Communism breeds more communism - and meaningless articles like this one from Judd.
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