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Debbie Mayo-Smith: Best Email Tip. Ever

By Debbie Mayo-Smith
9:30 AM Monday Jun 18, 2012
Photo / Thinkstock

Photo / Thinkstock

Last week's column, Email Tricks Save Two Working Weeks A Year generated over 75 contest entries. When asking 'what your biggest email problem' was to enter the contest, I didn't expect so many long and elaborate answers. I have been chipping away at answering every email that I can with a solution or two to the problems, but I thought this column should be dedicated to the biggest problem of all - and what I consider to be the best email tip - ever.

As you would expect, the top conundrum is the mind-battering organisation and workflow problems resulting from receiving too many emails.

If you suffer from the above, even a little bit, may I highlight something very few know - or if they do - use well. And that is the fact that every single one of us has our very own private inbox secretary. Just waiting to prioritise your emails. Answer them. Forward or delete them. Put them in folders. A combination of several actions too.

Depending on the volume of email you handle per day, the time- as well as frustration savings when you have to hunt and peck for emails - can be enormous.

When used throughout the company and in conjunction with websites and call centres, the accumulated increase in productivity, improvement in customer response and service and even sales can be extraordinary.

Your Inbox secretary is simply my name for the Rules / filter function in your email program.

When setting a Rule, it will ask for an answer to five questions:

1. Would you like me to look at the emails you are receiving or sending?

2. What would you like me to look for? In example, a word in the subject line or the body. Where your name is (in the To or CC). Look for a level of importance, an email address. Even a piece of an email address!

3. When I see it - what shall I do? File it in what folder, answer it with what. Delete it. Forward it to whom?

4. Are there any exceptions to this rule?

5. When we turn this rule on, do you want me to run it through your inbox too? (great for all you pilers out there - those with hundreds or thousands of emails in your main inbox. You can use this to start creating order.)

Having outlined what and how a rule works for you, it means nothing until you cleverly apply it to solve business problems. Here are a few ways I see this little email function having a dramatic impact for you:

1. Have repetitive emails go straight to folders.

Items such as newsletters, rsvp's, mail delivery errors, out of office, voting, meeting acceptances, personal email.

2. Junk mail

Rules create another level of filtering for spam and junk mail by searching for words like V1agra; presidents daughter, the domain Nigeria. If your IT department sends screened emails to staff with the word spam added to the subject line, a rule can move it to a folder.

3.Mitigate high CC and BCC volume

Often these are not germane, or the most important item in an inbox. Having them corralled into a cc folder helps prioritise one's attention to more important items.

4.Delay sending out email.

How many times have you forgot to 'attach' before hitting the send button? You can create a rule that delays the actual physical sending of the emails of a period of time like 5 or 10 minutes.

5. Employee out sick or on vacation

A rule can forward emails that need actioning to someone else automatically

6.EA's multiple inboxes

Rules are of great benefit to Executive and Personal assistants, especially when working for several managers. They can create folders for each manager and have items such as travel, work to do, cc's sorted for them automatically.

7. Standardise in-house in subject lines.

FYI / FYA - for your information or action. Rules can then sort these out.

8. Web response / call centres

Can benefit greatly from the clever utilisation of rules.

a.Scan incoming emails for words or specific email addresses and automatically forwarding to the correct person, sent to a folder to show importance

b.An automatic response can be triggered - one in general or specific answers to questions again based on the words.

c. Having management copied into the emails to ensure staff are responding in a timely manner

The bottom line is by cleverly looking for repetitive email patterns and recognising which have low or high priority you can pay attention to the right email at the right time and significantly remove manual handling of many incoming emails. Translation. Less time. Less stress. Quicker response.

I'm giving away one free copy of my new book Conquer Your Email Overload weekly this month. To be in to win, simply email me contestnzh@successis.co.nz naming your top email problem. By the way the book can be purchased at any bookstore or from my website www.successis.co.nz

By Debbie Mayo-Smith
AC () | 10:29AM Tuesday, 19 Jun 2012
Sorry, but I disagree with a few of these. Auto-filtering is the electronic equivalent of shuffling paper from one pile to another, you still have to look at it eventually.

Also the rule to auto-forward if you are away, fine in principal, but you have to make sure no personal emails get forwarded too. Probably better to have an out-of-office reply with an alternative email/phone, and then the sender can choose to wait, or to contact the alternative contact.

The standardisation of subject lines is good in theory, but the rule will fail as soon as someone forgets to use the standard.

I've always found it better myself not to use rules, but just to be disciplined about when to check mails. Not stopping every 5 minutes as soon as you see a new email.
Ricdiculous () | 10:10AM Wednesday, 20 Jun 2012
Really helpfull advice for many. I have used the methods above extensively during my 10 years plus of website design work and averaging 150 emails a day (95% spam) and over the years I have stopped using message rules to control email flow. Many reasons, main one is at one point I ended up with at least 80 rules operating on my inbox, then the inevitable system crash, I lost them all.

I slowly built them up again, then the another meltdown happened again. Computers are not if, but when. Message rules are problematic to backup and all the effort in creating them, whew.

Secondly I ended up with important emails all over the place and things got missed. So after the last computer meltdown I have not begun to build up the rules, except for the sending the *SPAM* ones to their own folder for periodic removal, least someone insist they sent me something, that was wrongly marked as spam.
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