Paddy Sweeney has come up with a not-so-subtle way to coax investors into the venture he hopes will be worth $100 million in six years.
He is offering them free beer.
The West Coast Brewery founder yesterday laid out the company's welcome beer-mat for its New Zealand initial public offering.
You get two dozen bottles of selected brews with every $8500 investment. The amount of beer increases as the investment gets bigger.
And whenever there is a new beer, West Coast Brewery will deliver a six-pack to all investors.
"If someone puts in $85,000 I'd happily welcome them in with 20 dozen," says Sweeney, a fourth-generation Coaster.
"The free beer is just a gesture, but it shows what we are about - we want investors to have a bit of fun," Sweeney said.
The offer at 34c a share for West Coast Brewery has so far raised nearly $1 million. It is aiming for $2 million and can go as high as $3 million.
Sweeney said he would consider a sharemarket listing and franchising in the future.
West Coast Brewery took over Westport's Miners Brewery in March.
The company is also seeking to raise up to $5 million in Australia.