Jack White turned on music bible Rolling Stone and its co-founder and editor during a rant at a show in Boston this week, slamming Jann Wenner's editorial decisions.
The former White Stripes frontman has featured many times in the publication but says he's no longer a fan.
During his show at Boston's Fenway Park on Wednesday, White mocked the magazine and its website for publishing tabloid-type stories and articles.
"RollingStone.com, brought to you by the Kardashian Family! Fifteen outfits that will blow your mind that Taylor Swift wore this month. Ten reasons why RollingStone.com didn't cover the Newport Folk Festival for 15 years straight. Twelve reasons Rolling Stone won't put a black-and-white cover on their magazine - unless you're dead," he said.
He added: "Did you know Jann Wenner also owns Us Weekly, the tabloid capital of magazines? Jann Wenner, keeping paparazzi alive for more than 20 years."
Realising he was raging a little too hard at the gig, White then said, "OK, I'm officially supposed to stop now, because this is becoming a Kanye-esque rant. Because apparently nowadays, you aren't allowed to speak to your own fans about anything, lest it be a rant.
"So, forget (terrorist organisation) ISIS, forget the war in the Middle East, forget any problems at home, forget gay marriage, forget everything you ever thought about everything. This not a rant. This is just me saying, 'Hello Cleveland'," he concluded with in a reference to rock parody movie Spinal Tap.
White last appeared on the cover of the magazine in May, and in the accompanying candid interview spoke about his fondness for Kanye West, his relationship with ex-wife and bandmate Meg White and his reputation as a curmudgeon.