Watch the new video from Grand Rapids, Wreck and Ruin, directed by Si Moore.
"[Grand Rapids'] Ben's the master of writing these bitter-sweet melody and lyric combinations that take your heart in one direction and your head the completely opposite way until the penny drops, and then he does it all over again," says Moore.
"So we were searching for some kind of disarming and charming historical footage that had that 50s-ish facade of 'everyone here is happy' - in fact, the original reference was that old American sitcom Happy Days.
"Then we lucked across one little clip of a Greyhound promotional film from the late 40s while I was in New York (it was really just a 40 second clip) and Ben and I both fell in love with it. It took a while to track down the whole thing, but we found a guy who owned the rights to it, talked him round and he loved the idea of making it look crazy."
Visit Grand Rapids online here.
-nzherald.co.nz