Brits rate Jag their number one

XF top executive car and Land Rover a rapid riser

2013 Jaguar XF. Photo / Supplied
2013 Jaguar XF. Photo / Supplied

Jaguar has been named the number one automotive brand in the UK, while Land Rover is one of the most improved brands in sixth place and entering the top 10 list of manufacturers for the first time.

The Vehicle Ownership Satisfaction Survey by JD Power and Associates in partnership with UK car buying guide What Car? has identified Jaguar as Best Brand in the UK for the second successive year and named Land Rover as their 2013 Star Brand.

Jaguar also claimed top spot for its XF model in the Executive Car category. The XF is Jaguar's highest-selling product and has received more than 100 international awards since its launch.

It was given five-star ratings for performance, service and running costs. Owners commented that they didn't regret spending a single penny on their XF, rating it as "excellent" across all categories.

Participants in the survey noted the high levels of comfort in the XF, citing its luxurious interior and intuitive controls.

The study considered the opinions of more than 16,000 UK car owners who rated 116 car models from 28 brands.

- NZ Herald

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