Children's clothes emblazoned with the words "enjoy cocaine" were removed from Amazon following a customer backlash.

The offensive range of bibs, T-shirts and babygrows was being sold by an independent retailer, believed to be based in Estonia, reports the Daily Mail.

The design of the garments imitates the distinctive "Enjoy Coke" logo used by Coca-Cola, replicating the colour and font.

However the solid white curved line below the text has been replaced with a white "powder" version.

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The range also featured babies' bibs printed with the phrase. Photo / Amazon
The range also featured babies' bibs printed with the phrase. Photo / Amazon

Customer Stefanie Smith was left outraged when she discovered the clothes while browsing the website yesterday.

She shared a screenshot of one baby bib design on the Amazon UK Facebook page with the caption: "Admittedly, yes I was looking for a Libertines T-shirt but what the actual hell is this? WTF."

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Kelly Pearson responded: "I'm shocked? Have you emailed them a strongly-worded complaint?"

The products, which are all advertised using images of child models, were later removed from the online marketplace by Amazon.

Online shoppers took to social media to express their outrage at the clothing. Photos / Amazon
Online shoppers took to social media to express their outrage at the clothing. Photos / Amazon

Earlier this year Amazon were slated after it emerged third party sellers were advertising Chinese fancy dress with pictures of white children making "slant-eyed" gestures.

The costumes, described as "Chinese boy fancy dress costume" and priced between £21.86 and £22.02 (NZD $42.55 and $42.80), were being sold with the offensive photograph on Amazon by Atosa and Fyasa.

The retailer quickly withdrew the products following an online backlash.

A spokesman for Amazon said: "All Marketplace sellers must follow our selling guidelines and those who don't will be subject to action including potential removal of their account. The products in question are no longer available."