A Pennsylvania man was shocked and disheartened when he got a taste of the sexism that women face in the workplace - simply by switching email signatures with a female colleague.
At work one day, writer Martin Schneider from Philadelphia was baffled by a client's "rude, dismissive" responses to his emails. After a few exchanges, he realised that due to a shared inbox, he had been unkowingly signing his emails with his coworker's name, Nicole Pieri.
Once the client knew he was conversing with a man, Martin, 28, witnessed an "immediate improvement" in their dialogue - and the dramatic change inspired a little experiement.
Convinced the client's tone had shifted because he thought he was dealing with a woman - since that is was the evidence indicated - Martin switched signatures with Nicole for two weeks to test his theory out.
Sure enough, he says his work life at the small employment service firm rapidly began to "f***ing suck", while Nicole, by contrast, says she had the "most productive" stint of her entire career when clients thought she was a man.
Martin outlined the pair's drastically different experiences in a series of tweets that has since gone viral.
As Nicole's supervisor, Martin said he was always under pressure from his own boss to make her more efficient, since work often took her longer.
"I figured the reason I got things done faster was from having more experience," Martin said.
After the experience with the rude client who thought he was talking to Nicole, though, his persepctive changed. During the initial exchange, the difficult client told Martin that "his methods were the industry standards (they weren't) and I couldn't understand the terms he used (I could)."
When Martin noticed Nicole's signature on his email, he had his "aha" moment: "It was Nicole he was being rude to, not me. So out of curiosity I said 'Hey this is Martin, I'm taking over this project for Nicole.'
"IMMEDIATE IMPROVEMENT," he went on. "Positive reception, thanking me for suggestions, responds promptly, saying 'great questions!' Became a model client. Note: My technique and advice never changed. The only difference was that I had a man's name now."
When he asked Nicole if this kind of thing happened to her frequently, she replied: "I mean, not ALL the time... but yeah. A lot."
During the ensuing experiment, Martin said he was "in hell".
"Everything I asked or suggested was questioned. Clients I could do in my sleep were condescending. One asked if I was single," he said. Meanwhile, "Nicole had the most productive week of her career.I realised the reason she took longer is bc she had to convince clients to respect her.
"By the time she could get clients to accept that she knew what she was doing, I could get halfway through another client. I wasn't any better at the job than she was, I just had this invisible advantage."
And though Martin was stunned by the way he was treated when people thought he was female, the writer said that the most shocking thing about the process was realising how his friend had come to accept such treatment as the norm.
He wrote: "For me, this was shocking. For her, she was USED to it. She just figured it was part of her job.
"I mean, she knew she was being treated different for being a woman, she's not dumb. She just took it in stride."
During the Twitter thread, followers began to chime in with their own stories and points, with one noting that things may be harder for women in general, but there's an extra built-in penalty for those with names like TaNeisha.
Nicole, meanwhile, wrote her own take on the experience in a piece for Medium called Working While Female.
She explained that the experiment didn't surprise her, since she's regularly faced sexism - both direct and indirect - in the workplace.
However, she was upset that when she and Martin brought the experiment to the attention of their boss, it was dismissed.
"He actually said 'There are a thousand reasons why the clients could have reacted differently that way. It could be the work, the performance... you have no way of knowing'," she wrote. "For the first time in two years, I almost lost my cool.
"I will always wonder. What did my boss have to gain by refusing to believe that sexism exists? Even when the evidence is screaming at him, even when his employee who makes him an awful lot of money is telling him, even when THE BOY on staff is telling him?" she went on.
Since the incident, which seems to have happened some time ago, Nicole has quit her job at the firm and begun freelance writing.