For some, it may have been a sad day when the term "on point" was left to fall by the wayside in favour of more hip and happening substitutes like "on fleek". It's hard to know how we survived so long without a fitting term to convey something done well, specifically with regards to the deal breakers of the face - the eyebrows.
Alas, the best things in life are rarely free. And Kayla Lewis (better known by her Vine handle Peaches Monroe) is calling shotgun on coining the popular term. She's also happy to accept any recognition, compensation or endorsements.
Arriving on the scene in 2014, Lewis claims had she not used the term to brag about her brows in a Vine ( which was viewed over 20 million time in its first five months) - "on fleek" would never have become a phrase.
And now, since "everyone has used the phrase/word but I haven't received any money behind it or recognition," Lewis is offering anyone who's ever used the term to right the wrong by generously crowdfunding her business venture: to launch Peaches Cosmetic and Hair Line.
At the time of writing, Lewis had reached $11,274 of her $US100,000 goal thanks to donations from 744 people made in the eight days that the GoFundMe page has been running.
Currently pursuing a nursing course, 18-year-old Lewis says launching a hair and makeup line is her real dream. So what better way to make it happen than by cashing in on her contribution to the world's vernacular?
Whether it was tweeted by US food franchises Taco Bell or IHOP, captioned by Kim Kardashian or used in B.O.B's song "Fleek", Lewis may have gotten the short end of the stick.
Pancakes on fleek.— IHOP (@IHOP) October 21, 2014
Taco Bell on fleek.— Taco Bell (@tacobell) October 18, 2014
But she doesn't seem to be deterred: "I gave the world a word. I can't explain the feeling," she told The Verge.
"At the moment I haven't gotten any endorsements or received any payment. I feel that I should be compensated. But I also feel that good things happen to those who wait."
And with 1,782,823 on Instagram alone bearing #onfleek, there's certainly plenty to play for.