You have to admire a product that is so confident about its appeal that no one really messes with the formula.
Street's Viennetta - the humble supermarket dessert that is a firm favourite with lazy entertainers and people with no teeth - is an item that fits in that category.
Head to the website and there it is. Nobody has attempted to make a mint version, or bang a novelty strawberry ripple in there. It just defiantly remains its humble self with "layer upon layer of creamy ripples and choc delight".
While they don't seem to be tinkering with the formula, they do seem to be experimenting with the delivery method, according to AWOL.
A picture has popped up on Instagram of a single-serve Viennetta on a stick.
It's photographed here in China ...
... And it has also been purchased from the Valletta ferry station in Malta (this is starting to sound like a game of Where in the World is Carmen Sandiego).
The appropriate response to these images is "where's mine, may I purchase seven of them," but unfortunately Streets says there are currently "no plans" to bring this icy goddess Down Under.
Which is an outrage and we encourage you to make your indignation heard on the Street's ice cream contact page.
In the meantime, feel free to go rogue and jam a chopstick in a full-size Viennetta.
God helps those who help themselves.