They started out simply enough with "smiley", "thumbs up" and "poop" emojis, but today we're entering a whole new world with Disney emojis.
Disney Games has released a trailer debuting nearly 400 new emojis, all with a Disney or Pixar theme. From classics including Alice in Wonderland and Mickey Mouse through to more modern cartoons such as Lilo and Stitch, collecting the emojis isn't quite as simple as downloading them.
To get access to the set requires a bit of gaming with "Disney Emoji Blitz", a matching game that works similarly to the likes of Candy Crush and Pastry Paradise but lets you use collected emojis for messaging and across social platforms.
Disney Emoji will be available on iOS and Android.