We really didn't want to believe it, but a "tell all" interview with Melbourne's biggest hipster has revealed he is indeed a troll.
Samuel Davide Hains fooled the world into thinking he was a suave "jazz kitten" who wore his overalls backwards and had a philosophical view of the world.
But the jig is up and he told Vice "Samuel Davide" was a satirical character. He usually just goes by the name Sam Hains.
Mr Hains was snapped for M Magazine's Street Seen, which turns out is run by the hipster's friend.
"The decision to do it in character was impulsive," he said. "I think the impulse to do it in character initially came from wanting to avoid the embarrassment of doing the column sincerely."
Mr Hains spoke to Street Seen about how his fashion icons were Albert Einstein and Trotsky, a Soviet politician, in leather.
He wore a beret, vintage Osh Kosh B'Gosh overalls, a turtleneck jumper and a bag with the slogan "Feeling Myself", which Mr Hains said he liked because he thought self love was underrated.
"The clothing choice wasn't considered - I said yes to everything that was thrown at me," he told Vice.
The pink beret he wore was taken from his friend's home and Mr Hains admitted to actually putting the overalls on backwards by mistake.
"We thought it was funny so we just rolled with it," he said.
So not everything Mr Hains said was a lie. He does love jazz and is a web developer and he told Vice there were parts of him in the "Samuel Davide" character.
"Once we had the outfit together, Tara (who runs the column) asked me the questions, and I just said the first thing that came into my head."This isn't the first time a troll has been snapped for Street Seen.
Mr Hains' friend, Maille Halloran, has also featured in the column in character.
Ms Halloran is the same person who spoke to news.com.au after Mr Hains' column went viral.
She said hipster culture was just a reflection of what he was doing when he was 10, that he was genuine and even his teachers thought they had an Andy Warhol on their hands.
Ms Halloran's column was just as funny as Mr Hains'.
She said her style was Eurotrash meets corporate Gina Liano and she admired the style of Fran Drescher, the nanny named Fran.
Her biggest fashion mistake? Men as fashion accessories.
"Now I try to date based on personality rather than style," she said.
She claimed she would never be caught dead in Sydney, especially because the city's clubs closed too early.
Vice asked Mr Hains why Ms Halloran's column did not go viral and he said it fit with the "caught-on-the-street" narrative.
"Davide's character, on the other hand, was disorienting and alienating," he said. "I was so hungover that day. My character was very confused, if not in serious crisis.
"I was worried about Davide. Why would a self-confessed Maoist Intellectual be fashion-fabulous? Yet, why not? I think people responded to Davide's confusion. He is broken."
Mr Hains said his friends thought the hype around his persona was hilarious.
He found himself being contacted by a number of media outlets, which was not something he enjoyed.
"I actually think it's evil, the whole thing," he told Vice. "I felt like everyone was trying to exploit Davide, an already warped man. He was being contacted, if not harassed, by so many publications.
"It was a really unhealthy relationship between Davide and the media organisations. It felt very manic ... the intensity of it. Everyone wanted blood from Davide."
Mr Hains told Vice he decided to end the joke because he felt like it was spiralling out of control. He was being scrutinised and found it uncomfortable.
"I came out because I felt the joke was not well-planned, and was self-indulgent and classist to some extent," he told Vice.