When Canadian mum Christina Torino-Breton heard her baby daughter crying mid-way through her wedding ceremony, she didn't hesitate to take a seat and breastfeed her.
She had no idea at the time that her wedding photographer had captured a pic of the sweet moment, or that the image would attract praise from mothers around the world.
Christina posted the picture on Facebook parenting page, Breastfeeding Mama Talk, where it has clocked up more than 7800 likes.
Not only has the photo caught people's attention, its also encouraged other women to share their own breastfeeding bridal pics.
"The people at my wedding were not surprised with me feeding Gemma mid-ceremony because I'm always feeding her at some point or another in front of them," Christina told the Huffington Post.
"It took me a while to become comfortable with nursing out in the open, but now it's completely second nature and I wouldn't have it any other way."
Christina says she loves the photo and has had nothing but "positive vibes" from the public towards the image.