There's a new sneaker about to hit the shelves, and a pair will set you back a cool $500.
The Porsche Design Sport x Adidas Ultra Boost trainer is part of a collaboration between the luxury car company and Adidas.
The slick white kicks are strictly limited edition, and despite having a price tag that would make many of us look twice, the shoes are touted to be a big hit.
Marty England, owner of Auckland-based shoe store, Loaded, says it's the exclusivity that many find so alluring.
"They are very limited, so you're buying something that not everyone will have. It's the desirability of it. For the sorts of people who collect shoes, the price isn't a problem."
So what do you get for your money?
According to the sneaker boffins behind the design, the shoe boasts a special foam midsole that "delivers supreme comfort while energy-returning properties keep every step charged with an endless supply of light, fast energy."
The "cutting-edge footwear technology" also includes seamless lining, a waffle pattern overlay, breathable Adidas Primeknit fabric, sleek premium leather accents, and solid gold shoelace ends. Ok, so we made that last one up.
England says it's becoming more and more common for large, high end brands to release products together, and it's a venture that has worked well for Adidas in the past.
When the sportswear giant released the Yeezy Boost 350 shoe with rapper Kanye West last year, some determined shoe collectors camped outside the Loaded store for 80 hours to get their hands on a prized pair.
England reckons the new Porsche Ultra Boost release will be no different, and he expects to see shoe fanatics camped outside the doors again tomorrow morning, before the kicks go on sale at 9.30.
The trainers are part of a larger project for Porsche and Adidas, and a clothing collaboration is set to come out later in the year. The Ultra Boost release is part of an exclusive global rollout on April 15, where New Zealand's position on the map means Kiwi shoe fans will be among the first in the world to their hands on the trainers.
Sneaker collecting is a growing hobby, and England says it's not uncommon for limited edition trainers that are sold out in stores to resell online for five times the original price.