Heidi Klum to launch swimwear line with Bendon

Heidi Klum joined Bendon early last year, after the company ended its 25-year relationship with Elle Macpherson. Photo / Instagram
Heidi Klum joined Bendon early last year, after the company ended its 25-year relationship with Elle Macpherson. Photo / Instagram

Supermodel Heidi Klum is expanding her fashion empire, launching a swimwear range that will be produced by New Zealand-based lingerie company, Bendon.

It marks the first time the company will take on swimwear, working with Klum, 42, as the "creative director" of the range.

Klum joined Bendon in Janaury last year, after the company ended its 25-year relationship with Elle Macpherson in late 2014.

Since then the mother of four has launched her own intimates collection and HK Man.

British photographer Rankin, who has collaborated extensively with Klum, shot the campaign from which photos were shared to the Project Runway star's Instagram account.

Here's a sneak peek of what's to come for #HeidiKlumSwim! @heidiklumintimates

A photo posted by Heidi Klum (@heidiklum) on


Klum joins a long line of models and ex-models such as Megan Gale and Jennifer Hawkins who have created or fronted swimwear ranges.

- nzherald.co.nz

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