Romeo Beckham, the 10-year-old son of David and Victoria Beckham, stars in the spring/summer 2013 campaign for Burberry.
He works it for the British brand alongside Cara Delevigne and Edie Campbell and has been praised as a "joy to work with".
Chief creative officer Christopher Bailey said: "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."
The campaign was shot by Mario Testino and features a mixture of Burberry Prorsum, Burberry London and Burberry Brit clothing.
Romeo recently attended the red carpet premiere of the Spice Girls musical Viva Forever along with his brothers Brooklyn, 13 and seven-year-old Cruz and father David, all clad in Burberry.
Fashion designer Victoria - who also has daughter Harper, 17 months, with David - recently spoke about Romeo's love of fashion.
"I think that my middle son thinks that he is going to take over," she said.
"Romeo likes to get involved, he likes to go out in a suit with a bowler hat. He's a real fashion lover."
- BANG! SHOWBIZ