David Beckham says he is "so excited'' about his new underwear campaign.
The English football star has unveiled the new black and white shots to promote his H&M Bodywear collaboration with the high street retailer.
Beckham also revealed a series of behind-the-scenes photographs to commemorate his
The star is thrilled with the latest images.
Check out the smouldering photographs here.
"I am so excited about this new campaign for David Beckham Bodywear at H&M,'' he said in a statement.
"I wanted to express the strength and quality of the David Beckham Bodywear collection with these images and also the wearability and fit. I love the range and feel so comfortable in each of the pieces. It has become second nature for me to wear it!''
The smouldering pictures were shot in Los Angeles by acclaimed photographer Alasdair McLellan.
The collection will be stocked online from August 23, and new pieces will be added to the range in November.
To celebrate Beckham's latest offering, the high street giant has created nine 10-foot statues of the 37-year-old. The underwear-clad figures can be seen in major US cities including New York, Los Angeles and San Francisco.
- COVER MEDIA