The scent of Bond has been bottled

Daniel Craig will return as James Bond later this year.
Photo / AP
Daniel Craig will return as James Bond later this year. Photo / AP

James Bond fans will be able to smell like the superspy after studio bosses decided to release a fragrance to celebrate the 50th anniversary of the 007 franchise.

Daniel Craig will return as the suave secret agent later this year when the 23rd instalment of the series, Skyfall, is released.

The film will mark 50 years since Sean Connery starred as Bond in the first movie, 1962's Dr. No, and a special fragrance will be created to celebrate the milestone.

Keith Snelgrove, of Bond production company Eon, told Women's Wear Daily: "As a licensor, our hope would be to continue to evolve the fragrances.

"We are looking at the brand from a long-term perspective, and we're looking forward to a long-term mutual partnership with (cosmetics company) P&G."

The first scent will be aimed at men, but there are plans for a women's perfume to follow. The fragrance will be launched at London department store Harrods next month.


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