Italy has chosen a full-figured woman who weighs in at 170 kilos as a new beauty queen.
Angela Scognamiglio said she was "very moved" when she was named as the new "Miss Chubby" at the contest held in the Tuscan village of Forcoli, near the city of Pisa.
"I am very moved, I feel as if I've won the lottery," the 33-year-old from Naples said after beating out 30 other contestants for the title.
As in all past 20 editions of the pageant, there is only one condition for entry: you have to weigh more than 100 kilograms.
Contestants paraded before an audience of 2500 at a local hotel on Saturday night, wearing gowns, or for those who cared to show more, undergarments. Some even dared a little glamour striptease.
But the crucial moment in the contest was the weigh-in, stepping onto a huge red scale where everyone could see the result - with the roundest beauty clinching the title.
No big prize for the winner, just a huge cake to share around, and perhaps for all the contestants a boost in self-esteem in contrast to the mockery many obese people face.
"When we get on a bus, people nudge each other, and whisper, making fun of us, and it's the same on the beach," said Marilena Amato.
"We are the victims of severe discrimination, it's as if we are second class citizens," said another contestant, Antonia Bartolo, a 37-year-old nurse from the Milan region.
The contest is also about "entertainment, a chance to get to know people who face the same problems I do," she added.
The contest's founder, Gianfranco Lazzereschi, says the event showcases other types of beauty in women.
"It is a showcase for full figures," he said, flanked by two contestants.
"Why can't these two women show off? Why is it necessary to follow the dictates of what's beautiful?"
The full-figure pageant, says the founder, is a way to send a different message about beauty.